There are many different types of internet marketing also known as web marketing that are commonly in use today. Many of these will work independently while there are also others that will need to work in conjunction with other strategies and methods of advertising. If you are not sure about what each type is, here is a brief guide through which you can get to know the various methods of internet marketing and what each one entails.
Search Engine Marketing (SEM)
This is a type of advertising that is used to promote web sites through increasing their visibility on search engines. The methods used for this is known as search engine optimization and is something that almost every business uses today. In addition to this it will also use strategic content marketing, paid advertising and social media networking to increase the brand visibility as well.
Search Engine Optimization (SEO)
This is a refined version of SEM as described below and is vital in helping you get the rankings or the visibility of your web page when you search for it in the search results. SEO programs will work in a way where it will move targeted search results higher in the rankings on engines such as Google, Yahoo and Bing or others. You can get the help of a web marketing Melbourne company or any other such location based on where you are if you want professional help with this so that you can get good results. When the rankings climb higher, it is more likely that customers will click on the link and actually visit your web site.
This is very similar to the advertising that you come across on newspapers and magazines. In this case you will essentially be advertising in a static or a set space which is made up of images and artwork as well as some text.
Pay per Click Advertising
In this case you will not be charged for the number of viewers for the advertisement that you place but for the number of times that somebody clicks on the ad to actually visit the targeted web site. If you go on any search engine, for example, Google, these will be right at the top of your search results. You will benefit from having highly targeted marketing here with genuine customers visiting your site and of course you will also save money as you will only be paying for real traffic.
Social Media Marketing
Facebook, Instagram, Twitter and LinkedIn are only a handful of the most commonly used social media marketing platforms today. You will essentially be marketing your products and services using these pages and you will directly be promoting your company or brand through it. This can also be factored in for SEO programs and is one of the cost effective methods in which you can access a wide market and handle your advertising in a convenient manner. These are some of the different methods of online marketing that you can make use of when you are trying to increase the traffic to your brand’s digital media.